Nike keeps pushing hard into digital sports and it is rather impressive what we are seeing from the sportswear giant these recent months. It might be the first brand to take this brand serious enough. Today they are unveiling the Nike+ Kinect Training.
“At the Electronic Entertainment Expo (E3) today, NIKE and Microsoft. ushered in a new era of home training, unveiling “Nike+ Kinect Training” only on Kinect for Xbox 360. Featuring Nike trainers who work with some of the world’s greatest athletes, “Nike+ Kinect Training” is a custom training program rooted in elite athlete fitness and specifically designed to help athletes of all levels reach their potential in the comfort of their own homes.
Whatever your fitness goal, “Nike+ Kinect Training” will give you the tools to get you there. Through the Kinect technology, the personal trainers within the experience can see how your body moves, assess your physical strengths and athleticism, identify areas for improvement, and create a personalized workout plan to help you achieve your personal best. With real-time feedback to make sure positions and movements are correct, the “Nike+ Kinect Training” custom program evolves as you do, helping you get fitter, faster and stronger.”
“Nike+ Kinect Training” will be available exclusively on Kinect for Xbox 360 during the holiday 2012 season.