Tim Cook won’t say a word about his Apple TV plans. But he is willing to explain what he thinks about his current Apple TV product: It’s a little different from his other products, because it’s not a big hit. And that’s okay. Check out the video after the break… AllThingsD APPLE apple ceo Apple CEO Tim Cook apple inc. Apple Store online apple tv Apple TV News apple tv release Boxee D Conference D Conference News D10 D10 conference ipad iphone ipod ipod touch iTV Kara Swisher roku tim cook wall street journal Walt Mossberg