For the London 2012 Summer Olympics, Apple has let loose three new commercials that push the benefits of Apple’s software suites.
All three feature an Apple Genius explaining how programs like iPhoto, iMovie, and the other iWork programs can basically solve any creative problem. The spots aren’t as sharp as past Apple commercials, and sort of bring to mind Dell’s “Dude You’re Getting a Dell” ad campaign from the early 2000s.
Basically – An Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.
Mayday – An Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.
Labor Day – An Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto.