New iPhone 5s Magazine Ad Showcases The Improved Camera and True Tone Flash


After showcasing the TouchID fingerprint sensor and the 64bit A7 chip, Apple has released a 3rd iPhone 5s ad on the back of this week’s issue of Entertainment Weekly, which focuses on the improved camera and True Tone flash in the new flagship smartphone.

A better photographer, built in.

Instead of teaching people to take better photos, why not teach the camera? The new iSight camera’s software makes dozens of smart decisions every time you click–from True Tone flash that analyzes and adapts to your lighting, to burst mode which takes multiple pictures and suggests the best ones.

The new iSight camera. Only in iPhone 5s.