First Magazine Ad For The iPhone 5S Showcases The Touch ID Sensor



Apple has started a new print advertising campaign for the iPhone 5s. The first spot is running on the back of this week’s issue of The New Yorker and it showcases the Touch ID-equipped home button of the new gold iPhone 5S.

Your finger is the password.

Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you’ll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.

Touch ID. Only on iPhone 5s.

The spot in the image includes T-Mobile branding, but Apple’s iPhone TV ads have traditionally rotated branding between all the carriers that carry the iPhone, likely as part of a co-marketing agreement.

Entertainment Weekly and Sports Illustrated are running the same ad but with Sprint co-branding, while Rolling Stone is running it with Verizon co-branding andTIME is running it with AT&T co-branding.