Apple Begins Offering Free Content in ‘Apple Store’ iOS App



Apple has now begun offering the reported free iTunes Store, App Store, and iBookstore content through the Apple Store app.

As in the leaked sample screenshot, the initial offering is Color Zen, a puzzle game typically priced at $0.99. The free content is accessed by visiting any of the pages for individual Apple retail stores in the app. Users do not need to be physically present in the store for the offer to appear.