Facebook Announces ‘Paper’ for iOS [video]

Unknown-3Facebook is making its own play in the news app category, going up against incumbents like Flipboard and Google’s own Currents service. It’s called Paper and it promises a “full-screen” distraction-free layout, with the app separating out your own Facebook News feed to begin with.

Facebook says that article will come from well-known sites as well as “emerging voices” while it will be easy to spot trusted publication within the mix. Navigation will be done through swipe and you will be able to tilt your device and arch across panoramic pictures.

From the early screens that Facebook’s been sharing, the social network is going heavy on the visual appeal: pictures dominate the navigation, with soft white icons laid on top of pictures for navigation — there’s certainly flashes of iOS 7 in places. Videos, full-screen, will also auto-play

The app launches February 3rd…