Apple Customer Pulse is an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.
Apple has occasionally reached out to customers for survey feedback on their purchases, but this new program appears to be a more extensive, ongoing market research project for the company. The Apple Customer Pulse site is being administered by Socratic Technolgies, a San Francisco-based market research firm that has worked with other tech companies such as Adobe to gather customer input.
According to Whois database information, the applecustomerpulse.com domain was registered in late January, although the site did not appear on reporting services such as Netcraft until last month. The domain is registered to MarkMonitor, the branding company that Apple routinely uses for such purposes, and the administrative contact is Apple’s Ken Eddings, who has appeared on many such listings including the one for me.com that revealed Apple’s plans for a transition from the company’s .Mac service to the current MobileMe. The new survey site is, however, hosted on Socratic’s servers and not Apple’s.
[via macrumors]
