Apple Customer Pulse is an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.
Apple has occasionally reached out to customers for survey feedback on their purchases, but this new program appears to be a more extensive, ongoing market research project for the company. The Apple Customer Pulse site is being administered by Socratic Technolgies, a San Francisco-based market research firm that has worked with other tech companies such as Adobe to gather customer input.
Continue reading “Apple Customer Pulse: New Apple Program For Soliciting Customer Feedback”

