Jonathan Ive: Apple’s Head Designer Talking About Apple Products

Does the design of a product, any product, influences your decision to buy it? Do you ever spend time on analyzing every detail of a product? Do you ever think about all the work behind industrial design? Most of the time you don’t , you just follow a trend. Recently I’ve downloaded ( later ordered from Amazon ) a movie called : Objectified. A feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them.


I’m crazy about this kind of documentaries. Don’t have to tell you that i watched Helvetica like 5-6 times and not because im necessarily a fan of the font. Anyway, Objectified is offering us a closer look at the individual design and personality behind the objects we use in our everyday lives.

Anyway, i don’t want to go on and on with this because it’s pointless and … oh yeah! it’s 7 AM. I only want you to see Jonathan Ive , Senior VP Industrial Design at Apple, talking about Apple products.

I also suggest ( it’s just a suggestion ) you buy the DVD. You can find Objectified , at Amazon for $16,99. Yes it’s an affiliate link, and yes you are going to love the movie.



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