Hipstamatic x Instagram: A Photo-Sharing Partnership

Later today, Hipstamatic is set to unveil a partnership with Instagram that allows photos taken on the camera app, which enables users to snap professional-looking pictures with stylized films and vintage-era lenses, to be ported directly into Instagram’s network with just one click. It represents the first time Instagram has opened up this platform API to third parties, and marks a move toward letting photos freely flow into Instagram’s network from outside sources.

Now, when users snap a pic on Hipstamatic, they’ll have the option to push the photo to Instagram, just as one might push a Foursquare check-in to Twitter. Users can auto-tag the photo with the particular lens, film, and flash used, and add a comment–all from Hipstamatic. On Instagram, the photo will appear with attribution: Taken with Hipstamatic.

Developers from Hipstamatic and Instagram have been working for the last few weeks on the project, a synergy that demonstrates how like-minded companies can work to complement each other, rather than in competition.

[via]



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