A recent change to Apple’s App Store search engine now leads to improved search results for misspelled queries with small typos. In addition, searchers looking for an app they know by name, but are unsure if it has spaces in the title, are also seeing better results. For example, those looking for the highly ranked “QuizUp” game wouldn’t have found it before if they had typed in “Quiz Up” with a space. Now it appears.
The improvement is no small matter when it comes to pitting Apple’s App Store versus competitor Google Play, which has long since offered a spell checking function. For example, earlier this year, App Store SEO firm SearchMan had looked into the differences between the two platforms, and found that a simple misspelling of the word “calendar” (i.e., spelling it “calender”) led to 100 times more results in Google Play. It seems the only iOS apps returned were those who thought to include the misspelling as one of their keywords.