Mobile Phone Operators Alliance Against Apple’s App Store

In July 10 2008 Apple introduced the appstore via an update to iTunes. On July 11, the iPhone 3G was launched and came pre-loaded with iPhone OS 2.0 with App Store support. Apple not only changed – once again – the game but also started their dominance of mobile applications.

Today, Times reported that 12 mobile operators including AT&T, Orange and Telefonica will band together to strike back at Apple. The alliance has more than 2 billion customers, and with the support of Samsung, Sony Ericsson and LG they will build an open technology platform designed to deliver applications to all mobile-phone users.

Vodafone has yet to commit to the new alliance. It has a collaboration with Verizon Wireless, China Mobile and Softbank of Japan to create a common technology standard.

The announcement will be made tomorrow at the Mobile World Congress in Barcelona.