Posted inDESIGN & CODE

Lexus Brings A Magazine To Life With And iPad and CinePrint [video]

Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at With a single touch, users will see a static Lexus ad take off for a stunning test drive.

Jump over the break to check out the video….