Apple purchased Quattro Wireless, recently, and integrating their platform into the iPhone SDK will immediately make Apple the primary ad server for the vast majority of App Store applications.
Apple posted on their official site that they are looking for an executive to manage a group dedicated to advertising in the mobile field. Leveraging their control of the iPhone OS Apple will likely employ its user data and geolocation technology to provide more relevant and interactive advertising.
Apple purchased Quattro Wireless, recently, and integrating their platform into the iPhone SDK will immediately make Apple the primary ad server for the vast majority of App Store applications.
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