2011

Best Buy: Game on, Santa… With Apple Gifts [video]

According to a Nielsen survey, 44% of kids aged 6-12 want an iPad for Christmas . Children’s next most desired Christmas gifts are iPod Touches (30% of kids want one) and iPhones (27% of kids want one). Such surveys are pretty much irrelevant to most of us, but what if you’re a specialty retailer of consumer electronics? You take the info, chew it up, swallow it and then spend a good dollar on your next advertising campaign meant to lure customers into your stores. It’s ‘Game On, Santa’ when mom discovers that Best Buy carries all the hottest Apple gifts.

Check the video after the break…

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