Apple Voted Favourite in RQ Study

Apple have gained the corporate top-spot this year with an incredible score of 85.62, the highest RQ score ever achieved by any company in the 13 years of the RQ study.

For the uninitiated, RQ is the Harris Poll Reputation Quotient, a survey which measures corporate reputation for brands and companies in the U.S.

Last year Google was top of the pile closely followed by Apple and Amazon respectively. In terms of year over year change, Apple were one of only four companies to show any significant improvement in their RQ score.



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