Just a quick heads-up: today, Apple started to advertise its own iOS stock apps in App Store search results. If you search for common terms like “web”, “SMS”, or “movies” in the iOS 7 App Store you’ll see special search results for Apple apps like Safari, Messages, and iTunes with a large icon, a description, and a link to learn more or open an app (such as Safari). Apparently, this only works on iOS 7 devices.
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