After IKEA estimated and sold its trademark at $9 billion Euros (US$11 billion), The Wall Street Journal decided to find out the worth of some of the world’s most popular brands.
For the infographic entitled ‘What’s a Brand’s Worth?’, created by Alberto Cervantes, The Wall Street Journal looked to research firms to find out the worth of companies, such as Apple, IKEA, McDonald’s and Nike.
According to research firm Millward Brown the most valuable brand in the world is Apple Inc., with a worth of US$183 billion
