“They just don’t get it.” That’s how Steve Jobs described his digital rivals Microsoft and Google in an interview with his biographer Walter Isaacson.
For his just-released biography, “Steve Jobs,” Isaacson conducted more than 40 taped interviews with the Apple co-founder and CEO – all of them done while Apple was on its ascent with one great product after another, but Jobs was on his decline, ill with a form of pancreatic cancer that would end his life at age 56.
In addition to Microsoft’s Bill Gates and Google’s Larry Page, the tapes reveal what Jobs thought about Facebook and Mark Zuckerberg.
Jobs tells Isaacson: “You know we talk about social networks in the plural but I don’t see anybody other than Facebook out there. It’s just Facebook – they’re dominating this. I admire Mark Zuckerberg. I only know him a little bit, but I admire him for not selling out. For wanting to make a company. I admire that a lot.”