According to new color preference data from Consumer Intelligence Research Partners (CIRP), in United States 43% of iPhone 5s units sold were space gray, while 30% were silver and 27% were gold.
In the case of the iPhone 5c, blue proved to be the most popular choice with 27% of purchasers choosing the color, followed closely by white at 25% , green at 21%, and pink at 20%. Apple’s yellow iPhone 5c was the least popular color, purchased by only 7% of the 400 consumers surveyed in the month after the phones launched.
Broken down by gender, women had a preference for the silver iPhone 5s, while men preferred space gray. Gold was equally split between both genders. Men also had a preference for the white and blue models of the iPhone 5c, while the pink iPhone 5c fared much better with women.
“iPhone 5S and 5C colors seem to confirm some traditional gender biases.” said CIRP Partner and Co-Founder Mike Levin. However CIRP’s data might just not be 100% accurate in the case of the iPhone 5s. It is possible that consumers desiring a gold iPhone chose another color when supplies ran out. Data on the iPhone 5c is likely more accurate, as supplies of the phone have been plentiful since launch.