Men Prefer The Space Grey iPhone 5s, White and Blue iPhone 5C. Women Prefer The Silver iPhone 5S, Pink iPhone 5C

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According to new color preference data from Consumer Intelligence Research Partners (CIRP), in United States 43% of iPhone 5s units sold were space gray, while 30% were silver and 27% were gold.

In the case of the iPhone 5c, blue proved to be the most popular choice with 27% of purchasers choosing the color, followed closely by white at 25% , green at 21%, and pink at 20%. Apple’s yellow iPhone 5c was the least popular color, purchased by only 7% of the 400 consumers surveyed in the month after the phones launched.

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Broken down by gender, women had a preference for the silver iPhone 5s, while men preferred space gray. Gold was equally split between both genders. Men also had a preference for the white and blue models of the iPhone 5c, while the pink iPhone 5c fared much better with women.

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“iPhone 5S and 5C colors seem to confirm some traditional gender biases.” said CIRP Partner and Co-Founder Mike Levin. However CIRP’s data might just not be 100% accurate in the case of the iPhone 5s. It is possible that consumers desiring a gold iPhone chose another color when supplies ran out. Data on the iPhone 5c is likely more accurate, as supplies of the phone have been plentiful since launch.

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