Posted inDESIGN & CODE

Forgotten Apple Designs: Apple Flip Phone, BabyMac, 20th Anniversary Mac and More…

1The Apple brand name is synonymous with iconic product design. The original Apple IIc, for example, is so iconic that it was acquired by the Whitney Museum of Art in New York and voted Design of the Year by Time Magazine. However, there are some Apple products that never took off and have eventually been forgotten.

Jump over the break to check out some of those products…

Study for an Apple flip phone, 1983. Designed by Hartmut Esslinger and frog design.
Study for an Apple flip phone, 1983. Designed by Hartmut Esslinger and frog design.
Prototype for 'BabyMac', 1985. Designed by Hartmut Esslinger and frog design.
Prototype for ‘BabyMac’, 1985. Designed by Hartmut Esslinger and frog design.
Study for a touch-screen MacBook, 1984. Designed by Hartmut Esslinger and frog design.
Study for a touch-screen MacBook, 1984. Designed by Hartmut Esslinger and frog design.
20th Anniversary Mac', 1997. Designed by Jony Ive.
20th Anniversary Mac’, 1997. Designed by Jony Ive.
eMate 300 laptop for students, 1997. Designed by Jony Ive.
eMate 300 laptop for students, 1997. Designed by Jony Ive.