Dieter Rams: There’s One Company That Takes Design Seriously – Apple [video]

In a conversation with Dwell Magazine, Dieter Rams a modern design pioneer and one of the most influential industrial designers of our time, discusses the inspiration behind his current exhibit at the San Francisco MOMA.

In the interview Rams says:

“… at this time, you can count companies in the world that takes design really seriously on your ten fingers. Today, I have to say the same thing… you can count them on your ten finger and you have ONE company – and that’s Apple with Steve Jobs who is the man behind… ”

Titled Less but Better, the exhibit includes more than 200 models made by Rams, featuring his renown minimalist design focusing on functionality and user-friendliness. Rams also adds contemporary products to the exhibit, including Apple computers, which were influenced by his Ten Principles of Good Design, an ethos inspiring companies and designers alike.The Less but Better exhibit will run until February 2012 at the SFMOMA.




We don't think that using an adblocker = piracy. That's simply not true. We use and recommend uBlock Origin.

However, as a small non-corporate website, we would appreciate it if you'd consider whitelisting FSM in your adblock of choice.

Alternatively, consider donating using the options below....

Monero (XMR) 43GnqUNJrTi9QyL7kEH8vM8pgWGCE6bjv1FSRipeNMM4TTeNnUVsRBb6MfMpQYxtLE7ReonxVVSXz2rFCEdW5H11LC3x73b
Bitcoin (BTC) 1Hfuq77gKKFJeNcq4EP4dQK3yDRWrFEwJR
Bitcoin Cash (BCH) qzmdm6e6q5wf2p6sxz2mst7cenz60newwc5m4e9js8
Ether (ETH) 0x5f02869278C24A6579d3820f52AD15936D6F9d69
More content?  
Ads Blocker Image Powered by Code Help Pro

Congrats on using an adblocker. We mean it.

Please support us by disabling your AdBlocker or whitelist us.

Thank you! ❤️