📅 November 23, 2011

Dieter Rams: There’s One Company That Takes Design Seriously – Apple [video]

Dieter Rams, a modern design pioneer and one of the most influential industrial designers of our time, praises Steve Jobs and Apple for being the only company that takes design seriously.

In a conversation with Dwell Magazine, Dieter Rams a modern design pioneer and one of the most influential industrial designers of our time, discusses the inspiration behind his current exhibit at the San Francisco MOMA.

In the interview Rams says:

“… at this time, you can count companies in the world that takes design really seriously on your ten fingers. Today, I have to say the same thing… you can count them on your ten finger and you have ONE company – and that’s Apple with Steve Jobs who is the man behind… ”

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