A new survey from market researcher Maritz Research, indicates a preference for iPads even among people that own Android, BlackBerry and Microsoft Windows mobile phones.
BlackBerry users: more than half (53%) of survey respondents who identified themselves as BlackBerry users said they would like an iPad if they were to buy a tablet. A much smaller percentage of BlackBerry owners opted for the other two most popular choices in the study: Amazon’s Kindle Fire (12%) or Samsung’s Galaxy Tab (11%). Only 8.5% of BlackBerry users expressed preference for the BlackBerry PlayBook tablet.
Android users: favored the iPad over the Kindle Fire and Galaxy Tab with 41% indicating preference for the iPad, 15% for the Kindle Fire and 19% for the Galaxy Tab. (Both the Kindle Fire and Galaxy Tab run on Android though the Fire’s software has been highly customized by Amazon.)
Windows Mobile/Phone users: exhibited comparable characteristics with 40% selecting preference for the iPad, 16% for the Kindle Fire and 12% for the Galaxy Tab. The study did include one Windows-powered tablet, HP’s Slate 500, but few Windows Mobile/Phone users said they would opt for it.
There was one group that did show loyalty to its smartphone brand: iPhone owners, who overwhelmingly (77%) said they preferred the iPad over the Kindle Fire (8%) and Galaxy Tab (5%).
Of course, survey respondents may simply have been expressing their belief that the iPad is the best tablet on the market and were not highly influenced by considerations of brand loyalty and synergy.