Apple’s new hardware puts the company on equal footing with Roku, Amazon, and Chrome, all of which already offer devices capable of 4K streaming.
Kobe Bryant and Michael B. Jordan bicker in Apple’s new Apple TV ad
The new Apple TV, starring Siri. Now it’s easier than ever to enjoy your favorite movies, shows, music and apps.
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Eddy Cue described the new Apple TV as an “add-on for most people,” and explained that Apple believes the future is an app-based TV experience.
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