2012

About 45% of iPad Owners Are Not Happy About iPad 4

About 45% of iPad owners are not happy about the timing of Apple’s new iPad 4 launch, which comes just seven months after the debut of the iPad 3.

A new study by Toluna QuickSurveys — which was conducted among 2,000 consumers — revealed iPad owners are upset about how soon the company launched its next-generation tablet and, consequently, made the iPad 3 obsolete.

Half (50%) of iPad 3 owners say they were disgruntled about the launch of the iPad 4, followed by iPad 2 owners (45%) and first-generation iPad owners (40%).

The survey also found that consumers are ready and willing to purchase the 7.85-inch iPad mini, Apple’s smallest tablet so far. About 15% say they will definitely buy the smaller tablet, while 32% say they would “probably buy it.” Meanwhile, about 21% say they would purchase the iPad mini as a gift for the holidays.

However, when asked which device they would prefer among the iPad Mini, Kindle Fire and Nexus 7 Tablet, the Kindle came out on top with 46%, followed by the iPad Mini (40%) and Nexus (14%).

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