Will.i.am Launches Pricey i.am+ iPhone Camera Add-ons [video]

Last week, we told you that Will.i.am will launch the iam+, an iPhone case with slide-out keyboard, interchangeable lenses and a better flash . The range, which starts at £199 ($315) and will initially be available exclusively from London’s Selfridges, claims to “turn your iPhone into a fashionable camera”.

These accessories do slightly more than just give your iPhone a wide-angle view of the world — and in fact there are quite a few different models that all do different things. They’re as follows:

  • The foto.sosho C.4 is the basic model at £199, which includes a flash module, three interchangeable lenses (macro, fish-eye and clear glass) and a grip to make it easier to wield your iPhone 4 or 4S like a point-and-shoot. Aside from these functions, the device is largely about aesthetics — and the white and gold C.4 we played with certainly makes a statement, if that’s what you’re into.
  • The foto.sosho V.4 is for those who prefer vintage styling. It costs £299 ($415) and adds a slide-out backlit QWERTY keyboard that pairs with your phone over Bluetooth. Like the C.4, it’s only compatible with the iPhone 4 and 4S. Also like the C.4, it’ll go on sale December 6th exclusively at Selfridges in London.
  • The foto.sosho V.5 and “luxury” L.5 (also with QWERTY) persist with the excessive punctuation, but otherwise take a very different approach to “social-digital photography,” as explained below. They won’t be available until early next year, with pricing yet to be announced, and they’ll only play nice with the iPhone 5.

A companion iTunes app turns the hardware in to what the celebrity calls “a social photo experience”. It will also offer easy access for users to store In their individual i.am account.

As with other apps and accessories, on on-screen controls allow users to change shooting modes, apply real-time filters, control the in-built flash and edit pictures or add caption.


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