A new iPhone model also means a probable uptick in attempts to steal them. And since Friday’s launch of the iPhone 5S and iPhone 5C also happens to coincide with the launch of Apple’s iOS 7, which has some new security measures intended to deter theft, New York’s finest and other police agencies around the U.S. are making an effort to get people to download it.
The new feature is called Activation Lock (read the official information from Apple here) and basically what it does is force anyone who has the phone — including anyone who has stolen it — to enter an Apple ID and password before they can turn off the “Find My Phone” security feature, erase it or reactivate it.
Naturally, this feature is helpful to police who are often called upon to locate stolen phones, so they’re pushing iPhone owners to download the new OS.
Some of New York’s finest were also spotted handing out these fliers near an Apple Store.
And in the Park Slope section of Brooklyn, local parents have been asked by the NYPD’s 78th Precinct to tweet and spread the word about the new security features. Here’s a screen grab of a message posted to Facebook.