Apple Tops U.S. Smartphone Customer Satisfaction Survey

It’s the sixth time in a row the Cupertino giant has topped this survey. Apple scored 838 points with great marks in all areas, particularly ease of operation and features.

It’s the sixth time in a row the Cupertino giant has topped this survey. Apple scored 838 points with great marks in all areas, particularly ease of operation and features.

HTC came in second, followed by Samsung, Motorola and RIM. With only 721 points, Nokia’s performance was particularly poor, even finishing behind the now defunct Palm.

The report reveals customers have a sweet spot for almost every physical characteristic of their smartphone. For example, smartphones under 5 ounces are preferred over heavier ones. Overall, the key factors for evaluating smartphones are performance (35%), ease of operation (24%), features (21%) and physical design (20%).

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