The game has changed man. The iPhone is a magnificent platform , and the are literally tones of opportunities for monetization and brand building. Dockers realised that they got an opportunity to touch millions of people and they acted quick. Even though i love that my iPhone/Touch will be chillin in its bboy stance with this ad, do we really need this?
Medialets created the world’s first shakeable advertisement for Dockers. Users shake their iPhone to make the Dockers guy dance. This ad utilizes the iPhone’s accelerometer as well as audio capabilities and appears in targeted, free iPhone applications.
