Tag: sports illustrated

📅 October 12, 2012

Lexus Brings A Magazine To Life With And iPad and CinePrint [video]

Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that merges next-generation technologies with stunning visuals.

Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.

Jump over the break to check out the video….

Continue reading “Lexus Brings A Magazine To Life With And iPad and CinePrint “

📅 April 4, 2012

Next Issue Media: A Netflix-Like Platform for Magazines

the market might finally get the boost it needs with today’s launch of Next Issue Media, a Netflix-like platform for magazines from the world’s biggest publishers.

Tablets, specifically the iPad, were supposed to save the magazine industry, and it turns out that digital subscriptions make up a solitary percentage point of the industry’s circulation. However, the market might finally get the boost it needs with today’s launch of Next Issue Media, a Netflix-like platform for magazines from the world’s biggest publishers.

Continue reading “Next Issue Media: A Netflix-Like Platform for Magazines”

📅 May 20, 2010

Prototype: HTML5 Sports Illustrated Magazine [video]

The prototype illustrates how a traditional can look like on portable devices and it was developed in HTML5

A collaboration between The Wonderfactory, Google, and Sports Illustrated for the Google I/O 2010 Keynote presentation. The prototype illustrates how a traditional can look like on portable devices ( such as the iPad ) and it was developed in HTML5 using:

  • CSS Animation
  • Embedded Fonts
  • Drag & Drop
  • HTML5 Video
  • Geolocation
  • Web Workers
  • App Cache
  • Web DB
  • Feeds
  • Google Maps API
  • Google Buzz API
  • Rails
  • Lazy Loading Pages