📅 June 11, 2009

Close Look At iPhone 3Gs: Why The “S” Means More Than Speed

An in-depth look at the new iPhone 3Gs and why its a hit.

What makes up a rumor? The common recipe starts with some truth or factual information, adds a healthy dose of hearsay, and then gets topped off with a ‘pinch of this and a dash of that.’ Then someone else starts with that entire rumor as their ‘factual information’, and adds to it from there. Pretty soon, you’ve got 100 different flavors in the wild, and some of them don’t even taste remotely like the original dish.

The recent storm of rumors surrounding the iPhone 3G S turned out exactly the same way. Several of them shared some common elements, such as a better camera, video editing, and a compass. But beyond that, the features were anyone’s guess, especially when it came to the physical appearance of the device. When Apple broke the news that the appearance was identical to the existing 3G, I really had to wonder: how many times have we seen someone using the new iPhone, and not even noticed?

And then there was the name: iPhone Video, or iPhone 3GS? Just plain ‘iPhone’? Whatever the case, it is a given that the name would reflect one of the most important aspects of the device. After all, the iPhone 3G takes its name from its 3G radio, and the 4th-generation iPod was oft referred to as the “iPod Video” due to its video capabilities. So it stood to reason that if the most obvious feature of the new phone would be video recording (and possibly editing) capabilities, it could easily be called the ‘iPhone Video’.

What is interesting, though, is that Apple instead chose to name it ‘iPhone 3G S’, stating that the ‘S’ stands for faster speed. But even a quick perusal of the specs on Apple’s website will tell you that speed is far from the only improvement over the original 3G. Of course, there are the obvious features that Apple pointed out: video recording & editing, an auto-focus camera, voice control and dialing, and a digital compass, just to name a few. But what about all the other features listed on the website. How do they compare to the iPhone 3G?

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