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📅 November 28, 2012

A Collection of Every Apple Television Ads Ever [video]

More than any form of advertising that Apple does, it’s TV ads are glimpses into the reasons for its success. Through its long partnership with Chiat Day, and later, TBWA\Media Arts Lab, Apple has managed to project an aura of cool onto and about its products

Jump over the break to check out a good 485 Apple ads, including everything from the legendary 1984 Mac ad to Ellen Feiss’ Switch ad from 2002 to the present iPhone 5 ads…

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📅 June 18, 2012

LeBron James: Introducing Nike+ Basketball [video]

ow do you measure greatness? NikeBasketball introduces technology that will enable you to see your game, in order to improve, like never before.

On June 29th Nike will be launching their latest Nike+ gear, including a dedicated running shoe and a dedicated basketball shoe, each equipped with sensors that will interact with Nike+ iPhone Apps in order to report each and every one of your movements to them.

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📅 March 22, 2012

3G Tail: Free Apps Drain The Battery Faster

Free mobile apps which use third-party services to display advertising consume considerably more battery life, a new study suggests.

Researchers at Purdue University in Indiana, USA, used a special tool to monitor energy use by several apps on Android and Windows Mobile handsets. Due to restrictions built into Apple’s mobile operating system, the team was unable to run tests on the iPhone.

Findings suggested that in one case 75% of an app’s energy consumption was spent on powering advertisements.

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📅 March 10, 2012

Think Different: Apple Ads From The 70’s, 80’s and 90’s

Apple is the king of marketing these days, and this collection of vintage ads should help you to understand how Apple grew to become one of the largest and most profitable companies in history

Apple is the king of marketing these days, and this collection of vintage ads should help you to understand how Apple grew to become one of the largest and most profitable companies in history. Beginning in 1977, Apple launched their first marketing strategy to push the brands identity into the public, since then, Apple has become an innovator and leader in creative advertising and technology. Think differently, Apple does.

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📅 January 3, 2012

Apple To Hold Media Event This Month. To Be Focused On Publishing And iBooks

TC is reporting that Apple will be holding a product event later this month in New York, which will focus on publishing and eBooks (sold through Apple’s iBooks platform) rather than iAds. Attendance will also be more publishing industry-oriented than consumer-focused. The event will unveil improvements to the iBooks platform, and is not “major.” Stay tuned for more details

📅 October 8, 2011

Stephen Colbert Honors Steve Jobs [video]

Stephen honors Steve Jobs with a montage of all the cool Apple products he gave him over the years and thanks him for everything he did.

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