Tag: Adam Lashinsky

📅 January 30, 2012

50 Minute Interview With Adam Lashinsky, Author of ‘Inside Apple’ [Video]


On the first stop on his publicity tour – at the headquarters of LinkedIn – Adam Lashinsky, Senior Editor at Large of Fortune Magazine and author of Inside Apple, talks about Apple’s corporate culture.

After the break you can watch two videos: the full 50 minute interview with the author, and a video of an ex-Apple employee, who asks Inside Apple’s author “What creates the perfect Kool-Aid drinker?”

The Inside Apple book is available in the app store as an ebook ( $12.99 ) or audiobook ( $19.95 ). An unabridged version of the audiobook, narrated by the author, is available for $7.49 at audible.

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

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📅 January 25, 2012

Inside Apple: How America’s Most Successful And Secretive Company Really Works

From Steve Jobs down to the janitor, Inside Apple tells you how America’s most successful  and most secretive company really works.

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

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