Tag: We’re It. An Aesthetic Exploration Of The Relationship Between Data and Memory [video]

“Tag: We’re It” is a wall of identical black droplets (a memory field) which as the observer approaches are framed into scannable Microsoft Tags (image below). Each Tag contains a pre-recorded video memory but you will have to view the installation to see what these are!

We are used to seeing artists use QR Codes in their works but you don’t see them using other 2d codes very often. Filmmaker and digital artist Lisa Kaselak’s latest work in conjunction with creative director and designer Lee Billington “Tag: We’re It” is a wall of identical black droplets (a memory field) which as the observer approaches are framed into scannable Microsoft Tags (image below). Each Tag contains a pre-recorded video memory but you will have to view the installation to see what these are!

Check out the video after the break…



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