Steve Jobs On Paul Rand And The Creation of NeXT Logo [video]

A couple of months ago, we showed you a video where you can see and hear Dieter Rams, the most influentialindustrial designers of our time, saying that there is only ONE company that takes design really seriously – Apple with Steve Jobs.

Today we’ve stumbled upon a Paul Rand video, that includes footage of Steve Jobs explaining how he created the NeXT logo.

Paul Rand was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.

Check out the video after the break… ( we really encourage you to watch the entire video )



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