Apple latest commercial is a bit… confusing. First of all it’s an iPhone 7 ad but it showcases a feature found on all devices that runs iOS 10 – expressive texts in the Messages app. Second of all, it looks a lot like the Sony BRAVIA 4K HDR TV ad that runs in Europe ( check below ). Well… you know what they say ‘Good artists copy; great artists steal’ – at least it’s not another horrible Apple Music ad.
Jump over the break to check out the video below…