iPhone + GPS + Augmented Reality + 200 People = 1 Crazy Treasure Hunt

Location: Tokyo, Japan. 200 people enrolled in a treasure hunt game. Weapons: iPhone 3Gs. Map: Shibuya, Tokyo . Prize: 64GB iPad ( WiFi only).

The entire district of Shibuya became a battlefield. Each of the 200 people was armed with an iPhone 3Gs, using the GPS and apps that can read QCodes. They had to find markers that were hidden all over the streets of Shibuya, each marker having a certain number of points. At the end, whoever had the most points collected, won an iPad.

That’s it… I’m moving to Japan.