📅 May 15, 2012

Re*Public Augmented Reality App Transforms the Cityscape [video]

A Heavy Projects + PublicAdCampaign collaboration, Re*public is an experimental, demo mobile device application that digitally resurfaces, or “skins” physical buildings in urban centers by overlaying 3D content onto the physical environment.

📅 December 15, 2011

Augmented Reality Business Card Powered by Blippar App For iOS [video]

JWT London has created a truly unique and innovative way to showcase the agency’s latest showreel on the back of their business cards by using Blippar, the first image-recognition app for smartphones targeted at brand-customer interaction. Check out the vid after the break…

📅 March 20, 2011

The Witness: Revolutionary Film Gets Audience Engaged Via Augmented Reality iPhone App [video]

As part of a relaunch for Germany’s Universal 13, a revolutionary new film, The Witness, has been created in which you play an interactive, traveling roll. Using augmented reality on an iPhone, participants begin their adventure by witnessing a kidnapping by the Russian mafia.