Re*Public Augmented Reality App Transforms the Cityscape [video]

A Heavy Projects + PublicAdCampaign collaboration, Re*public is an experimental, demo mobile device application that digitally resurfaces, or “skins” physical buildings in urban centers by overlaying 3D content onto the physical environment.

Augmented Reality Business Card Powered by Blippar App For iOS [video]

JWT London has created a truly unique and innovative way to showcase the agency’s latest showreel on the back of their business cards by using Blippar, the first image-recognition app for smartphones targeted at brand-customer interaction. Check out the vid after the break…

The Witness: Revolutionary Film Gets Audience Engaged Via Augmented Reality iPhone App [video]

As part of a relaunch for Germany’s Universal 13, a revolutionary new film, The Witness, has been created in which you play an interactive, traveling roll. Using augmented reality on an iPhone, participants begin their adventure by witnessing a kidnapping by the Russian mafia.