Coca-Cola VR Viewer? [video]


Coca-Cola is experimenting with converting cardboard 12-pack boxes into smartphone virtual reality viewers. There’s no word on a release for the new package, but it sure looks cool. One thing that’s confusing about this demo, is the lenses. What are they? Is it recycled coke bottles?!?!? Is it some type of bring your own lenses party?

Jump over the break to check out the video…