While Jony Ive thinks Swiss watch makers are screwed and Swatch Inventor agrees, Roger Federer is not sold on the Apple Watch. The 17-time Grand Slam champion and Rolex and Tag Heuer sponsored tennis player, said that he is interested in checking out the Apple Watch but he doesn’t quite understand how much you need to know about all of these little things like how much angry you burn or how much spin you put on the ball. “I think it might be interesting to some people, but at the end of the day I believe in hard work.”
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