2012

We Are Apple: A Corporate Song Used During the Macintosh Rollout in January 1984 [video]

YouTube user adiblasi, has uploaded a digitized and restored version of a 1984 Apple corporate song,  from a first generation VHS tape in his personal library.

This was a corporate song that was used during the Macintosh rollout in January, 1984. I heard it live, in Manhattan, sitting in the audience as with the other authorized Apple dealers/retailers at the time.

The song was a bit of a diversion between product announcements, and was meant to energize the audience a bit. At this meeting, Apple introduced the Macintosh and the new line of Lisa computer systems.

Jump over the break to check out the video…

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