Spotify, the trendy music on demand service that has garnered tremendous media attention in Europe, has finally launched in the U.S. as rumored last week. Spotify announced earlier this month that it would become available in the U.S. “soon,” though open negotiations with Warner Music Group were reportedly preventing the company from setting a firm launch date. Apparently Warner finally came around.
The Spotify service lets users stream unlimited music on demand, and also build and share playlists. For the time being, the free ad-supported version of Spotify that allows streaming to Windows and OS X PCs only is available as an invite-only service in the U.S. Those who don’t want to wait, however, can pay: a premium $9.99 per month subscription will let users stream ad-free music to mobile devices, share playlists and cache music for offline playback. A $4.99 intermediate plan will remove ads from the stream, but it doesn’t support streaming to the company’s mobile apps, which are already available for iOS devices in the App Store and for Android devices in the Android Market. A nifty little intro video can be seen below along with Spotify’s full press release.