2012

Re*Public Augmented Reality App Transforms the Cityscape [video]


A Heavy Projects + PublicAdCampaign collaboration, Re*public is an experimental, demo mobile device application that digitally resurfaces, or “skins” physical buildings in urban centers by overlaying 3D content onto the physical environment.

Creatively harnessing augmented reality technology, re*public turns architecture into locations for meaningful cultural exchange and, in doing so, provides the user with a new way of seeing public space as a more open and democratic media environment. Art provided by MOMO and 3D models by Ean Mering.
 

 
Also check out a previous concept app which collaborated transforms everyday advertisements that were ubiquitous in the urban landscape.
 

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