As reported back in December, Beats has launched its much-rumored Beats Music streaming service and app today directly competing with services like Spotify or Apple’s own iTunes Radio.
The service is heavily built on curation, with Beats hiring music experts from publications like Pitchfork and DJs from some of the most listened to radio stations around the country to curate stations, playlists and to make sure the music catalog of 20 million songs allows for “great listening choices”.
Users can simply open the app and “hit play” to start streaming music, or they can use one of the curation-based features. “Right Now” allows users to input where they are, what they’re doing, who they’re with and what they want to listen to and the service creates and endless playlist to match that mood. “Highlights” allows users to stay up-to-date with the music world by following Beats Music’s programmer picks.
Similarly to Spotify, users can also create and share playlists with all their friends. They can also download “hundreds of albums” for offline listening.
Beats Music is $9.99 a month for unlimited streaming, unlimited album downloads for offline streaming and no ads, although AT&T customers can get the service for their entire family for $14.99 a month. 7-day trial also included.
Beats Music is available for free on the App Store