If Apple declines to appear at your Mac-centric trade show, the next best thing is to get the actors who portray two-thirds of the company’s founders in an upcoming movie.
Ashton Kutcher and Josh Gad play Steve Jobs and Steve Wozniak in jOBS, the biopic about Apple’s late co-founder slated for an April 2013 theatrical release. The two actors will kick off next week’s Macworld/iWorld conference in San Francisco with a session in which they talk about portraying Apple’s two Steves.
In a sense, the session featuring Kutcher and Gad marks something of a return to form for the Expo format, which used to launch with a keynote session. The two actors will kick off the three-day event at 9 a.m. on Thursday, January 31.
Macworld/iWorld runs from January 31 to February 2 at Moscone Center West in San Francisco.